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Search Engine Common Sense I have decided that with the growth of the search engine optimization (SEO) industry, it is important to ensure that we don't forget the many newcomers. With many new business owners and webmasters exploring SEO for the first time, this series of articles looks to assist with the basic information needed to start a search engine marketing campaign. Correctly Building Backlinks It is out of question that quality backlinks are crucial to SEO success. More, the question is how to get them. While with on-page content optimization it seems easier because everything is up to you to do and decide, with backlinks it looks like you have to rely on others to work for your success. New Google rules again Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions.

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