The power of print advertising.

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The power of print advertising. - By: preet, Posted on: 2008-04-07

I promise you will be able to finish this article before you finish the first half of your lunch. Are you sitting down? Good. Because I have some startling news for you.

Print ads are here to stay. That is right. Those dusty, musty, fusty old relics of the century past are still with us. And despite the ubiquity of commercials on radio and TV; despite the onslaught of banners, pop-ups and all manner of intrusive online ads; newspapers and magazines are, and always will be, a mainstay forum for mainstream advertising. This is one powerful medium, which is not going to relinquish its hold on the human psyche even under attack by its much younger modern and innovative brothers and sisters.

There is something about the readiness, the handiness, the heft and feel of a magazine or a newspaper that appeals to the nature of human beings. Yes, flat screens that glow with vivid colors are attractive. Especially when they are displaying something, we specifically asked to see.

But as we page through a magazine or a newspaper while enjoying our lunch or riding a commuter train, we do not mind at all if a surprising or intelligent or just plain appealing ad – even one in black and white – suddenly grabs our attention. We expect it. We secretly look for it. We even welcome it as a break from all the dull gray type we have been slogging through. Why? Because – let us face it – a good ad is a delight to behold.

Is this the kind of ad your target audience is seeing? Do your ads stop them and make them smile…think…take in your message and make a mental note to look closer at your product or service? Maybe even go to your website for the kind of information that could lead to a sale?

Think carefully about this. If your ad does not stand apart, does not attract, appeal or grab; if it does not delight in some way, the readers you want to capture and bring into your world will simply turn the page and plow on through the dull stuff . . . until they bump into your competitor’s delightfully different advertisement. And then they will stop – and, unfortunately for you – pay attention to the message.

So take a close look at your company’s ads. Do they stand out from the crowd of other ads? Are they different from your competitor’s ads in a powerful and relevant way? And most important, do they convey your core message in an engaging, persuasive and delightful manner?

If so, let them run and run, because they are bound to bring you business.

If not, better change your approach soon. Before the competition eats your lunch.

Article Source: http://www.girlarticles.com

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